How it works
Six steps from your website to a measured result
You give it a website. It audits, compares, puts the work in order, prepares what it safely can, and measures what followed.
The journey
Each step feeds the next
Nothing here is a separate tool. The audit and your Google data decide what goes on the list; the list decides what gets done; what gets done is what gets measured.
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Step 1: Add your website
Enter your site address and we take it from there. Your first audit starts immediately, reading your pages the way a search engine would: politely, following your robots.txt, and stopping at your plan's page limit.
- Takes about a minute
- No code or plugin needed to audit
Illustration with sample data. -
Step 2: Connect your Google data
Sign in with Google and choose your Search Console property. Analytics is optional. Access is read-only, and we store Google's tokens encrypted. Your charts fill in with the last few months of history.
- Read-only scopes only
- Disconnect whenever you like
Illustration with sample data. -
Step 3: Audit
Every page is checked against 31 technical, on-page and architecture rules. Each finding says what it is, where it is and why it matters, and whether it is a certainty or only a heuristic. Search Console adds what a crawl cannot see, such as searches sitting just off page one.
- Plain-language findings
- Heuristics labelled as heuristics
Illustration with sample data. -
Step 4: Compare competitors
Name the websites you compete with. We read a handful of their public pages and set them beside your own audit: the kinds of page they have, the subjects they return to, how they describe their pages to search engines. We never say why a competitor ranks, only what their website covers and yours does not.
- You choose the competitors
- On the paid plans
An example of the comparison, not a real website. -
Step 5: Prioritize actions
Everything worth doing lands in one ranked list, each item with its likely impact, effort, confidence and risk. Pick a page and a keyword and an Autopilot run chooses the strongest next step and says why. Fixes to your own pages are prepared for you to approve, with before and after; until a connection exists for your platform, each comes with instructions instead.
- Changes to your site wait for approval
- A link is never the default answer
Illustration with sample data. -
Step 6: Measure results
Each applied change, published piece and live link starts a before-and-after measurement of that page in search, shown beside how the whole site moved over the same days. Re-audits confirm what was fixed, and reports summarize what improved and what still needs you.
- Measured against the whole site
- What followed, never claimed as cause
Illustration with example figures. What followed a change, never claimed as its cause.
The safety model
Four kinds of fix, four levels of caution
How far automation may go is decided by the type of issue, not by a setting you might switch on by accident.
We explain the fix; making the change is up to you.
Low-risk and reversible. Autopilot can apply it and keeps the previous value.
Autopilot prepares the change, but nothing happens until you approve it.
Too risky to automate. This change can affect indexing or site structure.
Before you start
The features page lists everything included, pricing shows what each plan covers, and the FAQ answers what people ask first. You can also check your homepage without an account.
Get started
See what your website is missing
Add your site, and your first audit starts straight away. Free for one website, for as long as you like.
Free for one website · No card required
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1
Add your website
Enter the address. It takes about a minute, with no code or plugin.
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2
Read your first audit
It starts immediately, and every finding explains itself.
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3
Connect Google when you are ready
Read-only access, and you can disconnect at any time.