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SEO Autopilot
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Team

Built by people who care about useful SEO, not bigger reports

SEO Autopilot is made by people who have been handed the long audit and asked what to do with it. This page is about how we work, and what you can hold us to.

How the product gets built

We work in three disciplines that check each other. Research decides what is worth telling you. Engineering makes it true on every website, not only the tidy ones. And nothing is automated until someone has asked what happens when it is wrong.

A feature is finished when a business owner can read it without a glossary and act on it the same afternoon. Until then it is a report, and there are enough of those.

We would rather introduce ourselves properly than fill this page with stock portraits, so profiles appear here as we publish them. In the meantime, a message through the contact page reaches the people who build the product.

How we work

Three disciplines, one product

Not departments and not a head count: three kinds of work, each with a rule it does not bend.

Product & Engineering

Builds the audit engine, the Action Center and everything that touches your website.

  • One engine, used everywhere. The free homepage check and a member audit run the same rules, so they cannot disagree about a page.
  • A claim on the website has to match what the product does. When a feature depends on something that is switched off, the page stops mentioning it.
  • Anything that fetches a stranger's address is treated as hostile input first and a website second.

SEO Research

Decides what is worth checking, how much it matters, and how sure we can be.

  • A finding has to explain itself in plain language, or it is not ready to be shown.
  • A rule of thumb is labelled as one. We do not dress up a heuristic as a ranking factor.
  • We work from what your own website and your own Google data show, not from what a tool can make look alarming.

Responsible Automation

Decides what the product may do by itself, and what it must only ever suggest.

  • How far automation goes is set by the kind of change, not by how confident a model sounds.
  • Every proposed change shows its before and after, and waits for a yes unless you have said otherwise.
  • Changes that can take a website out of search are kept out of automation altogether.

Our approach to AI

A model can draft. It does not get to decide.

AI is useful for the tedious half of SEO work, and unreliable about facts. So we use it where a person can check the result, and nowhere else.

Drafts, not decisions
What a model writes for your website arrives as a draft for you to read, edit or decline. Nothing it suggests for your pages is applied without a yes.
Checked before it is published
On our own blog, an article drafted with AI is published only when it passes every check of a fixed quality gate and cites its sources. One that fails any check waits for a person.
Your data, not invented data
A model is given your audit and your search figures to work from. It is not asked to produce numbers, and an estimate is never presented as a measurement.
Said plainly
Where AI was involved, the product says so. Where no AI provider is answering, we do not advertise AI at all.

Who we build for

The person we have in mind runs a business and looks after its website in the hours left over. They do not want to become an SEO specialist. They want to know what to do this week and whether last week's work did anything.

So when we choose between a feature that impresses in a demo and one that saves that person an evening, the evening wins.

Talk to us

Messages are read by the people who build the product, and a question we cannot answer well usually turns into something we fix. For why SEO Autopilot exists in the first place, read about the product; for how it works step by step, see how it works.

Contact the team

Get started

See what your website is missing

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  1. 1

    Add your website

    Enter the address. It takes about a minute, with no code or plugin.

  2. 2

    Read your first audit

    It starts immediately, and every finding explains itself.

  3. 3

    Connect Google when you are ready

    Read-only access, and you can disconnect at any time.